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On Friday, Vikki and I spent 8 hours on our feet wandering the Salt Palace, meandering in and out of exhibitions of the latest outdoor fashions and products. It was a wonderland of trendy consumerism with a soundtrack of inflated excitement. For us, it was productive, and we can’t wait to see how our promising leads pan out. At the least, a few video projects from commercial video production are already in the pipeline and a few companies seem excited to give us stuff in exchange for us telling you all that their stuff is good and worth buying. Marketing and promotion is no longer just for WebCitz ! You’ll have to pardon my sarcasm…there was a lot of over-selling and over-branding going on.) In the meantime, here are some observations I gathered. This being our first OR show (but not my first trade show), I know that some of these items will be banal and some will be interesting. Or some combination thereof. Anyway, here goes. 1. Every Company Makes Innovative Clothing Shoe companies, kayak companies, backpack makers and clothing companies all make innovative technical dri-syn-wick-flow-gortech apparel. Graphic designers must make a killing on all the diagrams that show how heat magically is retained while moisture, stench, and bad juju are allowed to pass through the polyphasic tri-layer material. (Don’t get me wrong, some of this stuff is actually amazing. Just not all of it.) 2. It’s All About Appearance Speedo was there. This was the Winter show. Their…